Tucson Games and Gadgets

Knowledge cannot be created from data without appropriate context. Working from the information and data collected during a previous website analysis, I created a content strategy proposal to increase website usability and social media engagement designed and branded for my target organization, Tucson Games and Gadgets: a retail store specializing in board games, TTRPG, and collectible trading card games.

For the design and branding, Adobe Illustrator was the perfect space to create appropriate graphics based on existing images and logos from the company’s website; InDesign allowed me to create paragraph styles with specialized font pairings, headings, subheadings, and body text formats to ease the design process.

This proposal highlights how my research skills and effective utilization of design principles and tools allow me to take data and information, distill it, and present it in a meaningful and actionable way.